Research 2.0

Thursday, May 04, 2006

Microsoft frustration.

So wanting to be fair I went to MSN AdCenter today to set it up in a similar fashion to how our company uses Google AdWords. Unfortunately I didn't get to square one because they don't support FireFox.

Yes we could it but it's a poke in the eye before you even get started. It's one thing to say "some of the nifty features will only work with IE."

It seems that the entire opportunity focus for Microsoft resides in their installed base rather than new users. It's a big base to be sure but we'd still insist that investors will afford them a lower multiple for milking the imprisoned user base rather than doing something that attracts new business.